138 Generation

Best-selling economics author and chief economics correspondent at ITV, Noreena Hertz talks about her research into the generation that she calls Generation K. By interviewing and carrying out focus groups with over 3000 young people, aged between 14 – 22, she has found some very interesting trends and attitudes among this generation, which are in stark contrast to generations before them. She discusses what technology, the global economy and ”The Hunger Games” all have to do with the uniqueness of this generation.

The Chinese word for generation is 世代. The first word 世 means ”world” and 代 means ”generation,” in particular from parents to children, so 世代 means one generation, from parents to children, across the world.