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2010

Chineasy by ShaoLan

ShaoLan Hsueh, a Taiwanese entrepreneur based in London, couldn't find a way to inspire her children to learn Chinese, so she started to develop a groundbreaking visual method to make reading Chinese fun and easy.

2013

Feb

Debut on TED Talk

ShaoLan brought her family project Chineasy to the TED stage. The talk soon went viral with millions of views.

Love from Kickstarter

Chineasy raised £197,626 from 5,475 backers and was later chosen by Fast Company as 'World's Top 10 most Innovative Companies backed by Kickstarter'

2014

Jan

Wallpaper* Design Award 2014 Life-Enhancer of the Year

Mar

Chineasy's 1st publication

Chineasy launched its first book 'Chineasy, The New Way to Read Chinese', followed by flashcards, memory game, and post cards.

Jul

Design Museum Design of the Year 2014 Visitor Vote

2015

Jun

Oscar Award in Design Industry

Chineasy won two awards from "Design and Art Direction," awards which are widely regarded as the Oscars of the design industry.

Sep

Chineasy Distributed Worldwide

Chineasy publications have been translated into 19 languages and sold in over 30 countries.

2016

Mar

ShaoLan's 2nd TED Talk

ShaoLan explained the ancient tradition of the Chinese zodiac and described how it's believed to influence people's personality, career and even marriage prospects in a given year.

Mar

Chineasy's 2nd publication - Chineasy Everyday

A follow-up to Chineasy's first publication, it teaches over 400 of the most useful Chinese characters, phrases and sentences.

cow mouth king

Jul

Chineasy on Tinycards by Duolingo

Chineasy launched its first set of digital flashcards on Tinycards by Duolingo.

2017

Jan

Talk Chineasy

Chineasy's first audio companion - a 7-minute daily podcast in which ShaoLan teaches useful Chinese phrases with cultural insights through lively conversations with extraordinary guests.

May

Chineasy Tiles Launch

Oct

Chineasy Blocks Launch

The Journey Continues...