ShaoLan Hsueh, a Taiwanese entrepreneur based in London, couldn't find a way to inspire her children to learn Chinese, so she started to develop a groundbreaking visual method to make reading Chinese fun and easy.
Chineasy raised £197,626 from 5,475 backers and was later chosen by Fast Company as 'World's Top 10 most Innovative Companies backed by Kickstarter'
Chineasy launched its first book 'Chineasy, The New Way to Read Chinese', followed by flashcards, memory game, and post cards.
Chineasy won two awards from "Design and Art Direction," awards which are widely regarded as the Oscars of the design industry.
Chineasy publications have been translated into 19 languages and sold in over 30 countries.
A follow-up to Chineasy's first publication, it teaches over 400 of the most useful Chinese characters, phrases and sentences.
Chineasy's first audio companion - a 7-minute daily podcast in which ShaoLan teaches useful Chinese phrases with cultural insights through lively conversations with extraordinary guests.